Compelling brand identity is a key to the any business’ success. Branding is a vast topic and sure can’t be covered in a single — or even a dozen, for that matter — post. Here, we will try to cover major aspects and give you a basic understanding of what brand identity is and how it is developed on the early stages.
Put simply, a brand is an organization, service or product with a personality.

Brand identity is a core but still just a part of a brand. Let’s pinpoint it:
Brand
The perceived emotional corporate image as a whole.
Identity
The visual aspects that form part of the overall brand.
Logo
The identifier of a business in its simplest form via the use of a mark or icon.
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What is Brand Identity July 21st, 2016Media Fervor








