It is critical to remember that though logo design trends vary from year to year the basic aim of logo never changes. In the year 2017, the logo still is not just a drawing. Designing a logo is building of a mark that customers will recognize, resonate with and instantly understand its message.
Let’s take a quick look at the marketing trends and predictions for 2017. What to expect in the upcoming year, and why those drifts are on the rise.
An ambigram (also sometimes called an inversion or flipscript) in a logo art is a typographical design that reads even when upside-down or flipped horizontally. The word that is turned into an ambigram is not always a palindrome, although it may be. Sometimes the word spelled out from the alternate direction may read a different one.
Designing an ambigram logo requires time, patience, effort, and, of course, a lot of skill. Every ambigram logo is a work of art.
Social media optimization (SMO) helps connect all of company’s social media accounts into a strongly-linked, consistently branded social network intended to attract unique visitors to website content.
Both, the Search Engine Optimization (SEO) and SMO share a common benefit, which is attracting visitors to a website through an elevated search rank. However, there is a fundamental difference between the two. First is based on keywords and latter is on a content. When professionally integrated they become a powerful marketing tool. So, let’s see how a brand can improve its SMO.
Ok, so you have just opened your local business. Whatever it is, a store, a restaurant, a repair shop or something else, you did it. You made your first step towards your dream. Now, you need to create your own little niche within your local community. Neighbors will sure notice a “Grand opening” sign at your door. Although, how to bring in other people from the area, who don’t usually walk on your street, and yet are really close? Right, you want your listing to show at the top of the list in a search.
Here we will talk about some FREE, easy and actually necessary steps that every local business should take to assure its online presence.
Compelling brand identity is a key to the any business’ success. Branding is a vast topic and sure can’t be covered in a single — or even a dozen, for that matter — post. Here, we will try to cover major aspects and give you a basic understanding of what brand identity is and how it is developed on the early stages.
Put simply, a brand is an organization, service or product with a personality.
Brand identity is a core but still just a part of a brand. Let’s pinpoint it:
Brand
The perceived emotional corporate image as a whole.
Identity
The visual aspects that form part of the overall brand.
Logo
The identifier of a business in its simplest form via the use of a mark or icon.
Vector images are made of hundreds of thousands of tiny lines and curves (or paths) and allow for more flexibility. There are two types of digital graphics files – vector and raster. Raster images are composed of pixels. Constructed using mathematical formulas rather than individual colored blocks, vector files are excellent for creating graphics that frequently require resizing. But how do you know if vector is best for you?
Flat logo design has been around for quite a while. However, only now it turned into a real trend. We predict that it will continue to dominate. Patterns, textures, shadows, gradients are giving way to simpler lines and colors. Although, flat logos sure look more clean and straightforward compared to their 3D buddies, the major reason why they became a hot trend is rather practical.
Especially thanks to scalable vector graphics or SVG flat logos lodge well and load much faster in any browsing device and are extremely mobile-friendly.
Of course, every client has a different set of tastes, and every project requires a different style. Our designers always consider the way businesses uses logos in the digital era as they approach the design process.
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Instagram rolled out its new logo! The company’s been working on this new design for almost a year. The polaroid-esque square we all know is replaced with a colorful logo that embraces the flat design trend. New color gradient and glyph-styling expanded to the entire suite of apps.
The rainbow-themed icons are supposed to represent Instagram’s diverse community, which it says brings all sorts of life and color to the platform.
When thinking about the color in brand design, we take into consideration what messages colors convey and what emotions they evoke, in order to get the correct reaction from the targeted audience. Color impact theory is a central and, alas, often overlooked area of design.
Color choice is particularly important when it comes to a color in brand design or branding. Not only on an emotional level, in terms of what emotions it evokes in consumers but also on a practical level, in terms of market standout.
