08 May 2018

Sticky Post By Media Fervor Posted in Branding, Logo design, On Design With No Comments Permalink

Why getting more design concepts is not a good thing

Sticky Post By Media Fervor On May 8, 2018 With No Comments

Almost every logo and web design service points out that they can offer their client multiple logo concepts to pick from before they start working on perfecting the one the client liked. It sounds like a great add-on to the service. However, it is not always a case. A single design concept had proven to be a better approach. It doesn’t mean that you as a client won’t be involved in the design process or will get stuck with a logo or website that you don’t like. In fact, it sets the process flow up to a better outcome and higher satisfaction. Here is why.

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Why getting more design concepts is not a good thing May 8th, 2018Media Fervor

12 Jan 2017

Sticky Post By Media Fervor Posted in Branding, Logo design, On Design With 1 Comment Permalink

Logo Design Trends for 2017

Sticky Post By Media Fervor On January 12, 2017 With 1 Comment

It is critical to remember that though logo design trends vary from year to year the basic aim of logo never changes. In the year 2017, the logo still is not just a drawing. Designing a logo is building of a mark that customers will recognize, resonate with and instantly understand its message.

Now let’s see what is hot in 2017.

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Logo Design Trends for 2017 January 12th, 2017Media Fervor

05 Jan 2017

Sticky Post By Media Fervor Posted in Content marketing, Groth Hacking, Marketing Permalink

Marketing Trends to Expect in 2017

Sticky Post By Media Fervor On January 5, 2017

Let’s take a quick look at the marketing trends and predictions for 2017. What to expect in the upcoming year, and why those drifts are on the rise.

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Marketing Trends to Expect in 2017 January 5th, 2017Media Fervor

10 Oct 2016

Sticky Post By Media Fervor Posted in Logo design, Notorious designers, On Design Permalink

Ambigram logo: true art of logo design

Sticky Post By Media Fervor On October 10, 2016

An ambigram (also sometimes called an inversion or flipscript) in a logo art is a  typographical design that reads even when upside-down or flipped horizontally. The word that is turned into an ambigram is not always a palindrome, although it may be. Sometimes the word spelled out from the alternate direction may read a different one.

Designing an ambigram logo requires time, patience, effort, and, of course, a lot of skill. Every ambigram logo is a work of art.

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Ambigram logo: true art of logo design October 10th, 2016Media Fervor

23 Aug 2016

Sticky Post By Media Fervor Posted in Groth Hacking, Marketing, SEO Permalink

Ace your SMO in a few easy steps

Sticky Post By Media Fervor On August 23, 2016

Social media optimization (SMO) helps connect all of company’s social media accounts into a strongly-linked, consistently branded social network intended to attract unique visitors to website content.

Both, the Search Engine Optimization (SEO) and SMO share a common benefit, which is attracting visitors to a website through an elevated search rank. However, there is a fundamental difference between the two. First is based on keywords and latter is on a content. When professionally integrated they become a powerful marketing tool. So, let’s see how a brand can improve its SMO.

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Ace your SMO in a few easy steps August 23rd, 2016Media Fervor

12 Jul 2016

Sticky Post By Media Fervor Posted in Marketing, SEO Permalink

How to get a local business show in a search

Sticky Post By Media Fervor On July 12, 2016

Ok, so you have just opened your local business. Whatever it is, a store, a restaurant, a repair shop or something else, you did it. You made your first step towards your dream. Now, you need to create your own little niche within your local community. Neighbors will sure notice a “Grand opening” sign at your door. Although, how to bring in other people from the area, who don’t usually walk on your street, and yet are really close? Right, you want your listing to show at the top of the list in a search.

Here we will talk about some FREE, easy and actually necessary steps that every local business should take to assure its online presence.

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How to get a local business show in a search July 21st, 2016Media Fervor

07 Jul 2016

Sticky Post By Media Fervor Posted in Branding, Marketing, On Design Permalink

What is Brand Identity

Sticky Post By Media Fervor On July 7, 2016

Compelling brand identity is a key to the any business’ success. Branding is a vast topic and sure can’t be covered in a single — or even a dozen, for that matter — post. Here, we will try to cover major aspects and give you a basic understanding of what brand identity is and how it is developed on the early stages.

Put simply, a brand is an organization, service or product with a personality.

Brand identity is a core but still just a part of a brand. Let’s pinpoint it:

Brand
The perceived emotional corporate image as a whole.

Identity
The visual aspects that form part of the overall brand.

Logo
The identifier of a business in its simplest form via the use of a mark or icon.

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What is Brand Identity July 21st, 2016Media Fervor

14 Jun 2016

Sticky Post By Media Fervor Posted in Logo design, On Design Permalink

Vector. Do you need it?

Sticky Post By Media Fervor On June 14, 2016

Vector images are made of hundreds of thousands of tiny lines and curves (or paths) and  allow for more flexibility. There are two types of digital graphics files – vector and raster. Raster images are composed of pixels. Constructed using mathematical formulas rather than individual colored blocks, vector files are excellent for creating graphics that frequently require resizing.  But how do you know if vector is best for you?

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Vector. Do you need it? July 21st, 2016Media Fervor

26 May 2016

Sticky Post By Media Fervor Posted in On Design With 2 Comments Permalink

Flat logo design: What you need to know

Sticky Post By Media Fervor On May 26, 2016 With 2 Comments

Flat logo design has been around for quite a while. However, only now it turned into a real trend. We predict that it will continue to dominate. Patterns, textures, shadows, gradients are giving way to simpler lines and colors.  Although, flat logos sure look more clean and straightforward compared to their 3D buddies, the major reason why they became a hot trend is rather practical.

Especially thanks to scalable vector graphics or SVG  flat logos lodge well and load much faster in any browsing device and are extremely mobile-friendly.

Of course, every client has a different set of tastes, and every project requires a different style. Our designers always consider the way businesses uses logos in the digital era as they approach the design process.
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Flat logo design: What you need to know July 21st, 2016Media Fervor

11 May 2016

Sticky Post By Media Fervor Posted in On Design Permalink

Instagram changed its icon.

Sticky Post By Media Fervor On May 11, 2016

Instagram first debuted its faux leather-clad camera icon four years ago and today it changed drastically.

Instagram rolled out its new logo! The company’s been working on this new design for almost a year. The polaroid-esque square we all know is replaced with a colorful logo that embraces the flat design trend. New color gradient and glyph-styling expanded to the entire suite of apps.

The rainbow-themed icons are supposed to represent Instagram’s diverse community, which it says brings all sorts of life and color to the platform.

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Instagram changed its icon. July 6th, 2016Media Fervor