Your bio is clearly a piece of marketing and is an integrated part of your self-branding.
Like all of your marketing materials, your real estate bio needs to highlight the three things every client wants from an agent:
- Someone they can trust.
- Someone competent enough to ensure a smooth transaction.
- Someone they’ll enjoy spending time with.
We broke Melody’s bio into two parts (personal and professional) just to show that you may go creative with it on your personal website. However, the major points remain the same despite the format you choose.
Here are a few tips and tricks that you can follow when crafting your own bio:
Keep It Short and Sweet
People read, on average, between 250-400 words a minute. No one is going to spend more than a minute reading a bio. Any longer and your reader will start to lose interest.
Don’t overdo it
You’re the expert when it comes to real estate, so show it off! Include your skills, expertise, education, experience, and awards. But don’t go overboard! Mention only the best achievements.
Provide a Personal Touch
Adding some insight into your personal life outside of work can be a great tool for connecting with potential clients. By including information about your family, pets, hobbies, and extracurricular activities, your clients will see you as a real person rather than just a Realtor.
Speak To Your Foundation
Everyone’s path is different, but there is something that drew you into the real estate business. Identify that. People want to know your journey and background as it helps give them context about you.
Your stats are important, but they aren’t the only thing. As a realtor, you are there to guide your clients towards the best possible home for them. Why should they trust you? What makes you special and how will you address the concerns that buyers and sellers have?
Link yourself to the area
Of course, there is no deal too big or too small, or a neighborhood you won’t go to, to make a client happy, but if there is a type of property or a neighborhood that you do particularly favor, identify it. You know the area better than anyone else, so be sure to include information about where you’ve lived and how long you’ve been an agent there. Demonstrate your knowledge of the area!
If you are having difficulties writing a good bio, don’t worry. Media Fervor provides professional copywriting services. We are happy to help!
START MARKETING YOURSELF EFFECTIVELY NOW!
Real estate is a field that is defined by you as the agent. Personal branding is a key to your success.
Chances are, you are already featured on your broker/agency’s website. Have you wondered what are the odds of a prospect choosing you over another agent in your office using the very same corporate resources?
Your website is a direct reflection of you, your goals, and your services. No matter where you go, your name is your brand, and your clients will always be able to find you.
Along with the web development, we offer professional graphic design and copywriting services. Media Fervor is your one-stop self-branding solution.