Why having a personal website is important

In an era of personal branding to be visible as a specialist has really become a matter of being visible to search engines. One of the most important functions of a personal website is to aim the spotlights on you as an expert.

Put simple: in order for the customers or employers to discover you, Google has to be able to find you first.

Having a personal website, which features your bio, contact information and portfolio is a great way for you to stand out from other candidates.

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Logo Design Trends for 2017

It is critical to remember that though logo design trends vary from year to year the basic aim of logo never changes. In the year 2017, the logo still is not just a drawing. Designing a logo is building of a mark that customers will recognize, resonate with and instantly understand its message.

Now let’s see what is hot in 2017.

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Ace your SMO in a few easy steps

Social media optimization (SMO) helps connect all of company’s social media accounts into a strongly-linked, consistently branded social network intended to attract unique visitors to website content.

Both, the Search Engine Optimization (SEO) and SMO share a common benefit, which is attracting visitors to a website through an elevated search rank. However, there is a fundamental difference between the two. First is based on keywords and latter is on a content. When professionally integrated they become a powerful marketing tool. So, let’s see how a brand can improve its SMO.

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How to get a local business show in a search

Ok, so you have just opened your local business. Whatever it is, a store, a restaurant, a repair shop or something else, you did it. You made your first step towards your dream. Now, you need to create your own little niche within your local community. Neighbors will sure notice a “Grand opening” sign at your door. Although, how to bring in other people from the area, who don’t usually walk on your street, and yet are really close? Right, you want your listing to show at the top of the list in a search.

Here we will talk about some FREE, easy and actually necessary steps that every local business should take to assure its online presence.

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What is Brand Identity

Compelling brand identity is a key to the any business’ success. Branding is a vast topic and sure can’t be covered in a single — or even a dozen, for that matter — post. Here, we will try to cover major aspects and give you a basic understanding of what brand identity is and how it is developed on the early stages.

Put simply, a brand is an organization, service or product with a personality.

Brand identity, logo design, branding, what is brand identity

Brand identity is a core but still just a part of a brand. Let’s pinpoint it:

Brand
The perceived emotional corporate image as a whole.

Identity
The visual aspects that form part of the overall brand.

Logo
The identifier of a business in its simplest form via the use of a mark or icon.

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