Why having a personal website is important

In an era of personal branding to be visible as a specialist has really become a matter of being visible to search engines. One of the most important functions of a personal website is to aim the spotlights on you as an expert.

Put simple: in order for the customers or employers to discover you, Google has to be able to find you first.

Having a personal website, which features your bio, contact information and portfolio is a great way for you to stand out from other candidates.

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Logo Design Trends for 2017

It is critical to remember that though logo design trends vary from year to year the basic aim of logo never changes. In the year 2017, the logo still is not just a drawing. Designing a logo is building of a mark that customers will recognize, resonate with and instantly understand its message.

Now let’s see what is hot in 2017.

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What is Brand Identity

Compelling brand identity is a key to the any business’ success. Branding is a vast topic and sure can’t be covered in a single — or even a dozen, for that matter — post. Here, we will try to cover major aspects and give you a basic understanding of what brand identity is and how it is developed on the early stages.

Put simply, a brand is an organization, service or product with a personality.

Brand identity, logo design, branding, what is brand identity

Brand identity is a core but still just a part of a brand. Let’s pinpoint it:

The perceived emotional corporate image as a whole.

The visual aspects that form part of the overall brand.

The identifier of a business in its simplest form via the use of a mark or icon.

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