Social media optimization (SMO) helps connect all of company’s social media accounts into a strongly-linked, consistently branded social network intended to attract unique visitors to website content.
Both, the Search Engine Optimization (SEO) and SMO share a common benefit, which is attracting visitors to a website through an elevated search rank. However, there is a fundamental difference between the two. First is based on keywords and latter is on a content. When professionally integrated they become a powerful marketing tool. So, let’s see how a brand can improve its SMO.