Almost every logo and web design service points out that they can offer their client multiple logo concepts to pick from before they start working on perfecting the one the client liked. It sounds like a great add-on to the service. However, it is not always a case. A single design concept had proven to be a better approach. It doesn’t mean that you as a client won’t be involved in the design process or will get stuck with a logo or website that you don’t like. In fact, it sets the process flow up to a better outcome and higher satisfaction. Here is why.