It is critical to remember that though logo design trends vary from year to year the basic aim of logo never changes. In the year 2017, the logo still is not just a drawing. Designing a logo is building of a mark that customers will recognize, resonate with and instantly understand its message.
An ambigram (also sometimes called an inversion or flipscript) in a logo art is a typographical design that reads even when upside-down or flipped horizontally. The word that is turned into an ambigram is not always a palindrome, although it may be. Sometimes the word spelled out from the alternate direction may read a different one.
Designing an ambigram logo requires time, patience, effort, and, of course, a lot of skill. Every ambigram logo is a work of art.
Vector images are made of hundreds of thousands of tiny lines and curves (or paths) and allow for more flexibility. There are two types of digital graphics files – vector and raster. Raster images are composed of pixels. Constructed using mathematical formulas rather than individual colored blocks, vector files are excellent for creating graphics that frequently require resizing. But how do you know if vector is best for you?