It is critical to remember that though logo design trends vary from year to year the basic aim of logo never changes. In the year 2017, the logo still is not just a drawing. Designing a logo is building of a mark that customers will recognize, resonate with and instantly understand its message.
Now let’s see what is hot in 2017.
Say more with less. The “flat design” trend dominating the market. It is often the simplest of designs what catches the eye. Because they are more easily understood, these logos are well received by potential clients, while this does not inevitably mean they are better.
2. Broken Letters
Letter based designs have been around for quite a while. However, now broken letters are taking over. Those designs taking minimalism to the artistic level. Look at the logo developed for the Openview, a Boston-based venture capital firm that exclusively invests in emerging software companies by Pentagram’s Natasha Jen and her team.
3. Line Art
Those logos use a consistent thickness of lines with only one solid color incorporated. Line art logo designs are very trendy and eye-catching for customers to recognize the logo design.
Particularly popular in the food and drink industry hand-drawn graphics became popular in 2016. And this trend is set to gain even more ground in 2017. Those logos convey warmth, credibility, and charisma; the attributes which are more difficult to capture using computer design.
One of the most exciting trends of 2017 is branding that introduces both logo design variations: “static” for printed materials and web-based animated GIFs for everything Internet. Remeber Openview?