January 12, 2017 Media Fervor

Logo Design Trends for 2017

It is critical to remember that though logo design trends vary from year to year the basic aim of logo never changes. In the year 2017, the logo still is not just a drawing. Designing a logo is building of a mark that customers will recognize, resonate with and instantly understand its message.

Now let’s see what is hot in 2017.

1. Minimalism

Say more with less. The “flat design” trend dominating the market. It is often the simplest of designs what catches the eye.  Because they are more easily understood, these logos are well received by potential clients, while this does not inevitably mean they are better.

Flat design logo, logo design, logo idea, logo trends 2017, media fervor

A logo designed by Media Fervor (c)

2. Broken Letters

Letter based designs have been around for quite a while. However, now broken letters are taking over. Those designs taking minimalism to the artistic level. Look at the logo developed for the Openview, a Boston-based venture capital firm that exclusively invests in emerging software companies by Pentagram’s Natasha Jen and her team.

Broken letter logo example, logo dezign trends 2017, media fervor

Developed by Pentagram’s Natasha Jen and her team.

3. Line Art

Those logos use a consistent thickness of lines with only one solid color incorporated. Line art logo designs are very trendy and eye-catching for customers to recognize the logo design.

Line Art logo design, Logo design trends 2017, Media Fervor

Logo designed by Medi Fervor (c)

4. Hand-Drawn

Particularly popular in the food and drink industry hand-drawn graphics became popular in 2016. And this trend is set to gain even more ground in 2017. Those logos convey warmth, credibility, and charisma; the attributes which are more difficult to capture using computer design.

hand-drawn logo, logo trends 2017, logo design, media fervor

Logo by Media Fervor (c)

5.  Animated

One of the most exciting trends of 2017 is branding that introduces both logo design variations: “static” for printed materials and web-based animated GIFs for everything Internet. Remeber Openview?

Logo Trends 2017, media fervor

Animated logo by Pentagram




Comment (1)

  1. Amazing stuff, I’m in love with many logos presented here. New logo trends 2017 Awesome…

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