Let’s take a quick look at the marketing trends and predictions for 2017. What to expect in the upcoming year, and why those drifts are on the rise.
1: Influencer Marketing
With the advancing of ad-blockers and banner ads proved ineffective anymore, influencer marketing will only become more prevalent.
According to the Forbes magazine:
A recent survey revealed 84% of marketers plan on executing at least one influencer marketing campaign during the next 12 months.
2: Customer-centric Marketing
Thanks to development in technology and tools, today’s businesses can communicate with each customer as an individual. Effective marketing strategies will continue to be the ones that are strongly focused on the customer experience.
All customer-centeric marketing trends the Entrepreneur listed for the past year are still very current.
3: Marketing Automation
The SmartInsights predicts that marketing automation will be one of the top trends of 2017. The customer-centric strategies demand personalized conversations.
Automation allows managing individual dialogues with hundreds of thousands — even millions — of potential customers.
4: Internet of Things (IoT) marketing applications
The Internet of Things, is undoubtedly one of the biggest technology trends at the moment. This is something which marketers will have to get to grips with as it expands and becomes ever more relevant.
5:Mobile marketing SEO
It’s not a secret that Google is aiming to make it’s index “mobile first.” That aggressive pursuit sets up a huge challenge. However, before you stopped everything else and focused on your mobile SEO strategy, remember that mobile and traditional SEOs have always had core ranking in common.
If your site isn’t indexed, no amount of mobile keyword research and content creation is going to help you get more traffic from search
It is never too late to review marketing trends and predictions for 2017. Visibility is one aspect of marketing that won’t change—regardless of the year.