Social media optimization (SMO) helps connect all of company’s social media accounts into a strongly-linked, consistently branded social network intended to attract unique visitors to website content.
Both, the Search Engine Optimization (SEO) and SMO share a common benefit, which is attracting visitors to a website through an elevated search rank. However, there is a fundamental difference between the two. First is based on keywords and latter is on a content. When professionally integrated they become a powerful marketing tool. So, let’s see how a brand can improve its SMO.
Driving traffic to websites from social sites is the core purpose of SMO as outlined in Wikipedia
SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
As a term SMO was first used in 2006 by Rohit Bhargava in his article the 5 rules of social media optimization. Later in 2014 he revisited the article and modified the rules based on current social media trends and developments.
In short those rules are:
- Create shareable content – Today content generation is about creating content that is shareable. The better your content is, the more people will want to share it with their entire social networks. Whether they link it, like it, dig it or pin it.
- Make sharing easy – Limiting the ways of sharing doesn’t make sense. You need to embed buttons and other widgets to encourage sharing, Your content has to be one-button-easy so people will do it with minimal effort or thinking.
- Reward engagement – While there are a million definitions for “engagement” ranging from discussion to simply liking, this is the behavior that matters most in the social web. And that’s the one that we should all focus on rewarding when it happens.
- Proactively share content – From creating slides to post on Slideshare to simply tweeting about your content. Everything is a fare game here for as long as your content is relevant and meaningful.
- Encourage the mashup – The concept of the “mashup” where people take and remix your content by adding their own input and voice will be around to stay. Allowing people to take an ownership over the social content you publish will continue to be a key way that you can optimize your content for the social web.
Joshua Berg, one of the leading advocates of SMO, has promoted a seven step model REALSMO. It is both useful on ots own and complementary to the Bhargava’s rules.
- Reputation – build your reputation as a reliable qualified source;
- Engagement – encourage more engagement, sharing and reciprocation;
- Authority – become a notable authority in your field of expertise;
- Leadership – harness originality and creativity;
- Social – be social, find and engage sociable experts in your field;
- Media – know your social media platforms to maximize influence;
- Optimization – improve technical aspects to increase optimization.
Whether you have questions or need help, contact us and we will be happy to help you navigate SMO towards your success!