Vector. Do you need it?

Vector images are made of hundreds of thousands of tiny lines and curves (or paths) and  allow for more flexibility. There are two types of digital graphics files – vector and raster. Raster images are composed of pixels. Constructed using mathematical formulas rather than individual colored blocks, vector files are excellent for creating graphics that frequently require resizing.  But how do you know if vector is best for you?

Common Uses For Vector Images

Printing On Paper And Clothes

There are two essentially different ways in which something gets printed on paper or clothes:

Rasterized printing:
Printing pixels on either paper or clothes. The most common printer types such as inkjet and laser printers that nearly all consumers are familiar with fall into this category. There are even industrial inkjet style printers that can print on clothes.

Even though the printing by own nature is done with pixels, it still makes sense to use vector images as the input as they allow taking full advantage of the printer’s resolution.

Shape printing:
There are many printing techniques that fall under this general category. However, they all come down to cutting or extruding the shapes of the input vector image in some base material (silk screens, copper plates, leather, and more) that is then used to transfer the relevant color to the right place on the end product.

These processes typically require vector input to work at all – in most cases, you can’t cut/extrude the base material without the shape definitions used in vector graphics.

Look how one of our clients used created by us vector file. You may also later watch the video of the creation process.

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Vector logo design by Media Fervor

Printing has much higher resolution (typically 600 pixels) than what you see on a computer screen (typically 72 pixels per inch). This means that while something might show just fine on your screen, it is going to look “grainy” or pixelated when actually printed.

Sign Making

Signs come in all shapes and sizes and many of them are made using some form of vector image original. While the specific production processes vary.


Computer-controlled sewing machines can quickly stitch custom designs onto different kinds of clothing. This process typically requires vector input to work at all – the machine needs to be steered to stitch out the relevant shapes and that can’t be done using only pixel based information.

Flash Animations

A lot of the creative art you see in animated content online is done using vector images. It especially applies to the animated logos.

The real magic, called vectorization,  happens when a professional turns into a logo (or image) virtually anything. You may submit an illustration as small as a postage and our designers will make it look perfect and sharp on a billboard.

Look how a simple photo, thanks to our designers, became a custom imprint.

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Vectorization by Media Fervor

Here is a video depicting how vectorization is made by our designer. You may watch how our professional gave a Griffon a new look.

Vectorization is also a common technique in a logo repair process.

Logo repair is simply turning a messy logo into a pristine web and print files. No need to part with a logo that is virtually perfect. It already reflects your company and its philosophy, the colors are great, the text is right on. The only problem is that the logo is in incorrect format. Not a problem! Vectorization will fix it all.

We suggest to keep your company logo and all brand related graphic as a vector and saved as a master file so you can use it with smaller items such as your business card and letterhead, but also on larger surfaces, such as your corporate jet.


However, have questions, let us know and we will be happy to answer.


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